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Insights

A space for long-form essays, observations and cultural exploration.

Some begin with design or branding, others with history, media or everyday life.

All begin with curiosity.

The Witch We Keep Rewriting

From medieval heretic to feminist icon, tracing the changing meaning of the witch.

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Domestic Again

Why baking, gardening, sewing and homemaking have returned to contemporary culture.

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Riot Grrrl

How a DIY feminist punk movement reshaped music, publishing and the politics of female anger.

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Why Everything Becomes an Aesthetic

How the internet transformed interests into identities and identities into trends.

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The Disappearance of Third Places

Libraries, cafés and community spaces in an increasingly isolated society.

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Why Print Isn't Dying. It's Saturated.

Rethinking one of the most repeated assumptions about print in the digital age.

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The Cultural Construction of Girlhood

A research project exploring how girlhood shapes ideas of femininity, beauty, adulthood, consumer culture and power.

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The Personality Economy

How identity became entertainment's most valuable asset.

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From Viral to Institutional

Smosh and the blueprint for longevity.

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The Return of Tangibility

Exploring the resurgence of analogue culture.

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