Simply Handmade
Simply Handmade is a crochet and knitwear brand that creates timeless, handcrafted pieces for all ages, from kids to adults. Their product range spans from cosy blankets and scarves to stylish bags and hats, blending functionality with artistry.
Freelance
The brand's identity focuses on warmth, elegance, and versatility, brought to life through an elegant logo, neutral tones, and knit-inspired patterns. As part of the project, I designed a cohesive branding suite, including an Etsy banner, profile image, product labels, and packaging. Additionally, future projects, such as Fair Isle-style knitting pattern cards, will expand the brand's offerings, inspiring creativity and connecting customers to the joy of handmade craftsmanship.
The Simply Handmade branding includes an elegant primary logo and a versatile sublogo, "Simply H." The flowing script of the primary logo embodies sophistication and craftsmanship, while the sublogo provides a compact, adaptable option for smaller applications. Supporting assets, such as knit-inspired patterns, reinforce the brand’s handcrafted identity, with soft, neutral tones creating a cohesive and timeless visual language. These elements ensure flexibility while maintaining the brand’s warm and approachable aesthetic.
The Four Vs
Voice
Simply Handmade embodies an elegant and approachable tone, reflecting the care and craftsmanship behind its crochet and knitwear. It is warm, inviting, and rooted in tradition.
Values
The brand emphasizes quality, authenticity, and versatility, offering a range of crochet and knitted items for all ages. It prioritises sustainability while inspiring creativity in others.
Vision
To become a trusted community for handmade crochet and knitwear, blending artistry and functionality. Future projects, like Fair Isle-style knitting pattern cards, will encourage customers to engage in their own crafting journey.
Visuals
The branding combines an elegant logo with neutral-toned knit patterns and textures that evoke warmth and sophistication. The addition of pattern cards on playing card-sized designs will enhance the brand’s identity, providing customers with beautiful and practical tools for crafting.
Bole
Tan
Desert Sand
The Simply Handmade branding primarily uses a cream colour palette to reflect the cosy, neutral aesthetic central to the brand. For later projects, such as knitting pattern kits, complementary tones like soft purples and pinks have been incorporated. These additional colors provide versatility, creating a visually appealing identity for future product lines while maintaining the brand's elegant, handcrafted feel. This approach ensures consistency across the brand while allowing for creativity in expanding its offerings.
Pink Lavender
Pomp and Power
Pink Lavender
Pomp and Power
Labels
The Simply Handmade label design perfectly embodies the brand’s elegance and craftsmanship. The natural-toned tag aligns with the neutral aesthetic, while the refined typography and knit-inspired heart icon highlight the handmade quality of the products. The inclusion of a clean size label ensures practicality and ease for customers, creating a polished and cohesive design that reflects the brand’s identity.
Etsy Set Up
This image is highly effective for a knitting ad on Etsy due to its clean and minimal layout. The use of a neutral background allows the warm, earthy tones of the subject to stand out, creating a visually striking contrast. The centred composition draws immediate focus to the product, while the soft lighting highlights the texture and details without overwhelming the viewer. This approach ensures a polished, professional appearance that conveys simplicity and elegance, aligning perfectly with the brand's aesthetic.
The Etsy banner and profile picture for Simply Handmade are designed with simplicity and elegance in mind, ensuring that the focus remains on the products. The profile picture features the brand’s elegant logo, with its flowing script and clean typography, creating a professional and timeless aesthetic. The banner complements this with a bold purple background and a subtle knit-inspired heart icon, adding a touch of creativity without overwhelming the overall design. This understated approach not only highlights the brand’s identity but also provides a clean and cohesive backdrop, allowing the handmade products to take centre stage and enhancing the overall shopping experience.
