Ink & Ivy

Freelance

Ink & Ivy is an exciting branding project centred around a unique café-bookstore-library hybrid that also serves as a stationery and gift store.

At this stage, we have developed a comprehensive logo suite inspired by a dark academia aesthetic, blending rich tones, elegant typography, and a timeless, scholarly feel. Moving forward, the project will expand to include menus, packaging, marketing collateral, event branding, and product design for stationery and merchandise. The design aesthetic reflects a fusion of literary elegance and minimalist sophistication, creating a visually compelling identity that celebrates creativity, community, and culture. This project highlights the versatility of branding in crafting an immersive and cohesive experience.

The Ink & Ivy logo suite is a cohesive and versatile collection that embodies the brand’s dark academia aesthetic and intellectual identity. Each logo variation, from the main full logo to its submarks, showcases a thoughtful balance between sophistication and simplicity. The use of elegant typography paired with the organic ivy motif evokes a scholarly, timeless feel while maintaining visual appeal. These logos adapt seamlessly across different applications, whether it’s signage, packaging, marketing collateral, or digital platforms. The flexibility of the suite ensures that Ink & Ivy's branding remains consistent and impactful, whether used in large-scale formats or subtle branding elements on merchandise and stationery.

The Four Vs

Voice

To create a unique cultural hub where literature, art, and design converge, offering a timeless space for intellectual and creative exploration. Ink & Ivy seeks to inspire a love for books, foster community connections, and provide beautifully designed products that celebrate the art of storytelling.

Values

Creativity: Promoting artistic expression through carefully curated products and engaging events.
Community: Fostering a welcoming space for book lovers, creatives, and scholars to connect.
Quality: Delivering high-quality products and experiences with attention to detail and craftsmanship.
Inspiration: Encouraging learning and growth through literature, workshops, and a thoughtfully designed environment.

Vision

Sophisticated, approachable, and intellectually engaging. Ink & Ivy’s voice reflects its dark academia aesthetic, striking a balance between scholarly refinement and creative warmth, appealing to both literary enthusiasts and design-conscious consumers.

Visuals

Aesthetic: A dark academia-inspired look with rich tones, elegant typography, and organic motifs.
Logo Suite: Versatile logos that include intricate ivy details and classic serif typography for timeless appeal.
Brand Elements: Natural textures, minimal yet striking designs, and a focus on blending vintage elegance with modern functionality.
Applications: Adaptable visuals for menus, signage, packaging, and marketing collateral, creating a cohesive and immersive brand experience.

Deep Ivy Green

Antique Cream

Ink Black

Rich Crimson

Warm Walnut