About Jacques Herbin
Jacques Herbin is a heritage brand with a legacy rooted in 1670, celebrated for its luxurious inks and fine writing accessories. With centuries of expertise, it combines timeless craftsmanship with modern innovation to create vibrant, high-quality inks and elegant designs. From calligraphers to writers and creatives, the brand continues to inspire those who value the art of handwriting and the beauty of thoughtful expression. Jacques Herbin remains a symbol of sophistication, honouring tradition while embracing the creativity of the modern world.
Adverts and Flyers
This section highlights the brands I worked closely with, showcasing how their unique stories were brought to life through thoughtful design and impactful campaigns.
Warm tones and a textured backdrop create an inviting, sophisticated base for the Arabic Calligraphy advert I designed. The careful placement of the ink jar, brush, and calligraphy book draws attention to the product while subtly guiding the viewer’s eye across the composition. The inclusion of Arabic script elements connects directly to the artistry of calligraphy, adding depth to the design. Clean typography complements the textured background, ensuring the story of cultural craftsmanship is clear and elegant, all while reflecting Jacques Herbin’s dedication to refined, globally resonant products.
For Turquoise de Perse, I leaned into vibrant turquoise hues and sweeping watercolour textures to reflect the ink’s richness and fluidity. The commissioned illustration of the Persian horseman takes centre stage, adding a bold narrative and tying the design to Jacques Herbin’s historic journeys. The interplay of bright colours and soft gradients mirrors the dynamic qualities of the ink itself, while the minimalistic text placement ensures the focus remains on the visuals. Together, these elements showcase the brand’s ability to blend luxury, history, and innovation into every detail, creating designs that inspire both creativity and storytelling.
Designed to highlight the elegance of Jacques Herbin’s Twisted Glass Pens, this advert puts their vibrant colours and intricate details front and centre. The clean white background enhances their sophistication, while the diagonal arrangement creates a sense of flow, echoing the smooth writing experience they offer. I paired minimal, refined typography with a playful tagline to balance luxury with approachability, perfectly reflecting the brand’s timeless craftsmanship.
I designed this advert to bring Jacques Herbin’s heritage and craftsmanship to the forefront. The warm wooden background adds a classic, timeless feel, while the carefully arranged elements—like parchment, papyrus, a goose quill, and ink bottles—tell the story of the brand’s dedication to the art of writing through the ages. The clean text layout makes it easy to explore each set while keeping the design grounded and approachable. It’s all about showcasing the tools and tradition behind Jacques Herbin in a way that feels authentic and visually engaging.