About Exacompta
Exacompta is one of the standout brands in the Exacompta Clairefontaine group, best known for its high-quality filing and organisation products. Founded in 1928, the brand has built a reputation for combining durability with smart, functional design. From filing systems and desk accessories to planners and notebooks, Exacompta creates everyday essentials that make staying organised simple and efficient. With nearly a century of experience, it’s a name trusted by professionals and stationery lovers alike.
Back-to-School Brochure
The Back-to-School 2024 catalogue is a thoughtfully designed guide showcasing Exacompta’s innovative and sustainable stationery solutions. With a warm, approachable design and carefully curated product selections, it tells a story of craftsmanship and practicality tailored to students and families.
The Back to School 2024 catalogue I contributed to uses a warm and earthy palette of browns and creams, creating a sophisticated and approachable feel that resonates with a younger audience. The design balances contemporary aesthetics with a nod to Exacompta’s heritage, emphasising the brand’s commitment to sustainability and innovation.
Carefully organised sections highlight eco-friendly products, new releases, and bestsellers, making the catalogue functional while telling a cohesive brand story. The muted tones, paired with clean layouts and engaging visuals, create a sense of calm and clarity, making it easy for students and families to explore the offerings.
What makes this catalogue stand out is how it weaves Exacompta’s values—craftsmanship, environmental responsibility, and practicality—into every page. The inclusion of Clairefontaine products toward the end ties the catalogue to the broader Exacompta Clairefontaine group, showcasing a shared legacy of quality materials and sustainable practices. It’s more than a product showcase; it’s a carefully crafted narrative that reflects the brand’s vision.
The Exacompta Catalogue
Exaclair Limited is the UK subsidiary of the Exacompta Clairefontaine group, a global leader in premium stationery, art supplies, and office solutions with a rich heritage of craftsmanship and innovation. Representing 16 prominent brands and over 20,000 products, Exaclair Limited reflects the group’s dedication to quality and creativity.
The Exacompta Catalogue
I played a key role in shaping the Exacompta catalogue for the UK market, ensuring it was both accurate and market-ready. This involved carefully selecting which products would resonate best with UK consumers, translating all content from French to English, and meticulously checking for any design errors to maintain a professional finish. I also reviewed every detail of the product information—including sizes, sustainability credentials, and specifications—to ensure accuracy and consistency throughout. My contributions helped create a polished, market-specific catalogue that effectively showcases Exacompta’s product range to UK audiences.
Adverts and Flyers
My adverts and flyers are designed to bring Exacompta products to life, using engaging visuals and clear messaging to highlight their features and support sales.
These two adverts for Exacompta’s NeoDeco and BeeBlue ranges use thoughtful design to tell a story about the brand’s creativity and values. The NeoDeco advert exudes sophistication with a warm copper-toned backdrop and subtle Art Deco-inspired pattern, setting the tone for timeless elegance. The symmetrical arrangement of products creates a polished and organised look, while the teal and gold accents from the items themselves add a modern, stylish touch.
Together, these adverts use strong design elements—colour, layout, and typography—to showcase Exacompta’s versatility. They tell a cohesive story of a brand that balances innovation, style, and functionality for a variety of audiences.
The BeeBlue advert, on the other hand, takes a fresh and energetic approach with its bold blue background. The yellow accents, drawn directly from the products, add contrast and vibrancy without overwhelming the composition. The clean layout and straightforward typography emphasise simplicity and practicality, reflecting a modern, functional workspace.
The BeeBlue Range Product Showcase flyer is all about keeping things simple, stylish, and in line with Exacompta’s modern, eco-friendly image. The layout is clean and structured, with bold blue accents that give it a fresh, energetic vibe. The neutral background keeps the focus on the products, letting their bright, fun colours stand out. The design feels approachable yet professional, perfectly fitting the brand’s balance of practicality and style.
The copy keeps things relatable and easy to digest, explaining exactly how the products can fit into everyday life, whether at work or home. It’s not just about showcasing the range—it’s about telling a story of versatility, sustainability, and thoughtful design. Together, the visuals and text work to highlight BeeBlue’s place in Exacompta’s broader mission to combine functionality with a modern, environmentally conscious approach.
Work for Clients
I design ad hoc mailers, flyers, and banners for clients selling Exacompta products, tailored to their specific product listings. Each design focuses on clear layouts and engaging visuals, highlighting key features and benefits to help clients effectively market the range. Whether it’s a flyer for a new collection or a banner for online promotion, my work ensures the products are presented professionally and appeal to the target audience.
The NeoDeco Desk Accessories Product Showcase flyer I designed takes a text-heavy approach to fully communicate the range’s features, benefits, and style to its audience. The clean, structured layout ensures the abundance of text doesn’t overwhelm, with carefully chosen visuals providing balance and focus. Warm copper tones and subtle Art Deco-inspired elements reflect the sophistication of the NeoDeco collection, creating a polished and cohesive design that feels timeless yet modern. The detailed descriptions serve a practical purpose, appealing to a more detail-oriented audience by providing all the information they need at a glance. This approach not only highlights the products but also supports the narrative of NeoDeco as a stylish and functional addition to any workspace.
The inclusion of text-heavy content was a deliberate choice, ensuring that each product’s unique design and uses are explained clearly and concisely. By pairing elegant visuals with organised content, the flyer becomes more than just a showcase—it’s a tool for understanding how NeoDeco products enhance both professional and personal spaces, supporting Exacompta’s reputation for thoughtful and high-quality design.
The Chromaline Pastel Zipped Pockets product showcase flyer was designed to be clean, clear, and engaging, ensuring the product’s versatility and features take centre stage. I focused on a simple yet structured layout that balances product imagery with concise, practical text, making it easy for readers to absorb the key information. The design ensures the pockets themselves are the focal point, using soft pastel colours from the products to complement the overall visual flow without overwhelming the message.
The copy was crafted to highlight the many ways these pockets can be used, from office organisation to travel and crafts, helping to tell the story of Exacompta as a brand that creates practical and adaptable products. By keeping the design approachable and easy to navigate, I aimed to reflect Exacompta’s focus on thoughtful, high-quality solutions that fit seamlessly into everyday life. This flyer doesn’t just showcase a product—it tells a clear, relatable story about its purpose and value, while aligning with the brand’s commitment to functionality and design.