%20%7B%20%20%20%20animation-timing-function%20cubic-bez_edited.jpg)
Alessandra Cenini
Freelance
This project focuses on creating a unique and cohesive brand identity for Alessandra Cenini’s salon, combining elegance, nature, and wellness to deliver a premium yet personal experience. From the design of the studio space to the creation of the logo and supporting elements, every detail has been thoughtfully crafted to reflect Alessandra’s vision.
The aim is to blend sophistication with warmth, creating a sanctuary where clients can feel both pampered and at ease. With an emphasis on natural materials, minimalist design, and a connection to wellness, the project ensures the space embodies Alessandra’s values while setting her salon apart as a destination for quality and care.
This logo perfectly captures the heart of Alessandra Cenini’s brand. The elegant profile, framed by flowing lines and natural elements, gives off a vibe of grace and wellness—totally aligning with the brand’s focus on beauty and care. The bold, classy typography adds a touch of sophistication, while the unique twist in the “S” gives it that personal, stand-out feel. It’s stylish, timeless, and feels just as special as the experience Alessandra aims to create for her clients!
The Four Vs
Voice
To create a luxurious yet personal brand that reflects Alessandra Cenini’s passion for care, wellness, and beauty. The salon will serve as a sanctuary for clients, blending elegance and sophistication with a warm, welcoming atmosphere. The vision is to offer a space where quality is prioritised over quantity, allowing every client to feel truly cared for while enjoying a connection to nature.
Values
The salon’s foundation is built on the principles of care, quality, and individuality. Care is expressed through attention to detail and the personalised experiences offered to every client. Quality is at the heart of the services, ensuring that each element—from the design of the space to the customer experience—is executed to the highest standard. Individuality celebrates Alessandra’s personal touch, creating a brand that feels unique and authentic.
Vision
The voice of the salon is approachable yet refined, speaking with warmth and professionalism. It communicates care and expertise while remaining conversational and inclusive. The tone embodies elegance without being intimidating, ensuring that clients feel valued and comfortable from the moment they engage with the brand.
Visuals
The visual identity reflects the salon’s elegance and nature-inspired aesthetic. Natural materials like wood, paired with greenery and abundant natural light, create a fresh yet sophisticated space. The logo’s clean lines and subtle personal touches, such as stylised typography and organic motifs, reinforce the brand’s connection to wellness and individuality. Every design element, from the interior to the branding, aligns with Alessandra’s vision of a serene, elegant, and personal experience.
Soft Sage Green
Deep Olive Green
Blush Pink
Clay Beige
Charcoal Grey
Studio Design
This studio design is the perfect match for Alessandra Cenini’s brand—it’s elegant, natural, and totally welcoming. The greenery everywhere? It’s not just for show. It creates a calming, fresh vibe that ties right back to the brand’s focus on wellness and care. The warm wood tones and all that natural light pouring in from the skylights make the space feel open, relaxed, and so inviting, while the sleek, modern furniture keeps it sophisticated and high-end. It’s a space where clients can feel pampered and at ease—exactly what Alessandra envisioned.
It all started with Alessandra’s vision. She wanted something elegant and personal, with a clear emphasis on creating a space that clients could relax in. From there, we dove into her preferences—discussing colours, textures, and the overall vibe she wanted for the salon. Moodboards helped us translate her ideas into visuals, combining elements of nature, luxury, and warmth to form the foundation of the design.
Once we had a direction, we started refining the concept. The greenery became a defining feature, bringing life to every corner of the space. The abundance of natural light became a priority, opening up the salon and enhancing its airy feel. Every detail—from the choice of earthy tones in the furnishings to the modern, streamlined finishes—was carefully considered to align with Alessandra’s personality and the premium experience she wanted to offer.
The result is more than just a salon—it’s a sanctuary that feels uniquely hers. A place where clients are welcomed into an atmosphere of care, quality, and understated luxury. This studio isn’t just a reflection of Alessandra’s brand; it’s a reflection of her passion for creating something truly special for her clients.
How We Brought It All Together
From the start, nature was a key inspiration in shaping the studio’s design. The hanging plants, open shelving adorned with greenery, and the seamless connection to natural light all reflect the idea of wellness rooted in nature. By integrating these elements, the space doesn’t just look beautiful—it feels alive and refreshing, offering clients an escape from their daily routines. The greenery also symbolises Alessandra’s focus on creating a nurturing, calming experience for everyone who steps through the doors.
Bringing the Nature to the Forefront
Balance of Warmth and Elegance
Finding the perfect balance between warmth and elegance was essential to capturing Alessandra’s brand essence. The warm wood tones in the flooring and furniture add a cosy, inviting touch, while the clean lines of the mirrors and modern fixtures elevate the space into something sleek and luxurious. The design is approachable without compromising on sophistication, which mirrors Alessandra’s approach to her salon: delivering high-quality, personalised care in a space that feels both comfortable and special.
How We Brought It All Together
It all started with Alessandra’s vision. She wanted something elegant and personal, with a clear emphasis on creating a space that clients could relax in. From there, we dove into her preferences—discussing colours, textures, and the overall vibe she wanted for the salon. Moodboards helped us translate her ideas into visuals, combining elements of nature, luxury, and warmth to form the foundation of the design.
Once we had a direction, we started refining the concept. The greenery became a defining feature, bringing life to every corner of the space. The abundance of natural light became a priority, opening up the salon and enhancing its airy feel. Every detail—from the choice of earthy tones in the furnishings to the modern, streamlined finishes—was carefully considered to align with Alessandra’s personality and the premium experience she wanted to offer.
The result is more than just a salon—it’s a sanctuary that feels uniquely hers. A place where clients are welcomed into an atmosphere of care, quality, and understated luxury. This studio isn’t just a reflection of Alessandra’s brand; it’s a reflection of her passion for creating something truly special for her clients.
Bringing the Nature to the Forefront
From the start, nature was a key inspiration in shaping the studio’s design. The hanging plants, open shelving adorned with greenery, and the seamless connection to natural light all reflect the idea of wellness rooted in nature. By integrating these elements, the space doesn’t just look beautiful—it feels alive and refreshing, offering clients an escape from their daily routines. The greenery also symbolises Alessandra’s focus on creating a nurturing, calming experience for everyone who steps through the doors.
Balance of Warmth and Elegance
Finding the perfect balance between warmth and elegance was essential to capturing Alessandra’s brand essence. The warm wood tones in the flooring and furniture add a cosy, inviting touch, while the clean lines of the mirrors and modern fixtures elevate the space into something sleek and luxurious. The design is approachable without compromising on sophistication, which mirrors Alessandra’s approach to her salon: delivering high-quality, personalised care in a space that feels both comfortable and special.